Breitling, Bulgari, Frederique Constant, Gucci, Kenneth Cole, Mondaine, Nixon, Swatch, Tag Heuer and Tissot : What are the similarities between these watchmaking brands? The answer is: they all launched smart watches at or before this year’s Baselworld. There is no doubt that 2015 is the year of smart watches.
Observing the trend development in the past few months, and even after the heavy release of Apple Watch by Apple Inc., the commercial feasibility of smart watches and its impact on the inherent mechanical watchmaking industry have long been divided into two distinct groups.
One of them is the disaster predictor, who believes that after the quartz crisis of the 1970s, the smart trend has once again sounded the death knell for luxury mechanical watchmaking; the other is not worried about the impact of smartwatches at all. The association between tables and smart tables is not that big, and they have completely different customer groups.
As for myself, I stand firmly in the middle. There are some concerns about the impact and impact of smart watches, and at the same time, if the hotness of smart watches can guide the young generation to develop a good habit of wearing watches, this will eventually be the most wonderful story in the history of the watch industry.
Gucci teamed up with musician Will.i.am to develop new smart smart watches
Every week I go to Webster University in Geneva to teach a course in journalism and media, and am surprised to find a cruel reality that is unacceptable to me: students have no habit of wearing watches at all. They prefer to get time information through their mobile phones or computers, and only a few students wear high-end watches (we can even broaden this range to all types of watches).
Of course, this situation will change after the students enter the workplace, and it is extremely inappropriate to take out the mobile phone to check the time during the meeting with customers. They will eventually choose to buy a watch, but if they can develop this habit early in their lives, whether it is because of the Apple Watch or relying on a Nixon to check the tide status, it will definitely be of great benefit to future development.
In my opinion, the Apple Watch has many flaws. The design of the first-generation product was disappointing and may prompt early adopters to abandon this option. First of all, the Apple Watch has not brought any new ideas, which is quite surprising, because Apple has always been known for its beautiful design. Second, like many other smart watches, the Apple Watch has a square design. In fact, it is on the market. 90% of the watches sold are round; in addition, battery life is also a big problem. Although Apple claims that the Apple Watch can operate continuously for 18 hours, when the battery has only 3 or 4 hours, the so-called High technology is almost useless.
Nixon SuperTide watch synchronizes tide information, making it easy to know when it’s better to go surfing at sea
Successful smart watches need to be able to provide certain features to people’s daily lives. Frederique Constant has a built-in health monitoring function in its SHS smart watch. It is difficult to tell from the appearance that this is a smart watch, but you can use it for dynamic tracking and sleep monitoring. Another example is the Nixon SuperTide watch, which can synchronize tide information and remind the wearer when it is best to go surfing according to personal preferences and specific locations. For a surf enthusiast, I can hardly imagine a watch more perfect than this.
Many people buy a smart watch, but continue to wear their own premium models. After all, the true utility of a watch today is no longer simply a display of time; it is more a concentrated expression of the personality, style and lifestyle of the public, especially a man. A smart watch with an index hitting millions can obviously not do this.
Frederique Constant smart watch enables wearer to monitor sleep
There is also a potential risk: if the public relies on smart watches, so that they ca n’t take it off and re-wear mechanical masterpieces, then the luxury mechanical watchmaking industry will be in trouble. Of course, the competition for the wrist market (battlefield) has just begun, or maybe smart watches and mechanical watches can coexist peacefully, promote each other, and achieve a win-win situation! Such future prospects will be very interesting for the entire watch industry.