In 2007, when Jaeger-LeCoultre’s first shocking “oil-free operation” mechanical movement was produced, it became a model for the global watchmaking industry. Now, the LAB laboratory in cooperation with Jaeger-LeCoultre has successfully developed the LAB 2 type. In close cooperation with physicists, Jaeger-LeCoultre engineers use new alloys and silicon parts to greatly reduce the adverse effects of magnetic fields on clockwork. The movement of Extreme LAB 2 is placed in a case made of TiVan 15 alloy. , The bezel is made of super scratch-resistant high-tech ceramics. Thanks to the new alloy TiVan 15, this frame structure is sturdy and lightweight. It consists of two metals, titanium and vanadium. Its scratch resistance is 15% higher than traditional titanium alloys.

[Shanghai, November 16, 2012] In the coming holiday season, the famous Swiss watch brand Tissot condenses and exquisitely contemplates the thoughts of the hands, and uses the ticking sound of pointers for each pair of phases. The lover of the vows presents a gift from his wrist. Mr. Yao Zhongwei, Vice President of Tissot China, met with the media at the Shanghai Tissot Festival Special Tasting Salon to review Tissot’s major events this year. At the same time, he revealed the special Tissot champion quality festival special section to media friends and won the Swiss Official Observatory Certification Contest. The men’s Leroc watch is paired with the same exquisite women’s model, dedicated to simple and elegant couples who pursue quality life; like the high fashion, the details are carefully carved, creating the Tissot Kutu series holiday special pair watch, dedicated to vitality and agility Couples pursuing a romantic life. Finally, let’s look forward to a new start in 2013.

Championship quality
    The event began at a leisurely afternoon. Mr. Yao Zhongwei, Vice President of Tissot China, reviewed the brand DNA presented to you by the brand in the past year from the Tissot event in 2012. Mr. Yao talked eloquently, from the operation of the world’s largest modern clock automatic storage center to the launch of Tissot’s high-tech touch screen series in Geneva, to the exclusive timing partner of the Jungfrau Railway’s 2012 centennial operation, to Acting as the official timekeeper for the 17th Korea Incheon Asian Games in 2014. From different aspects, Tissot’s philosophy of pursuing the highest quality was demonstrated. And Tissot’s proud achievement is that the Tissot Le Locle series of Swiss official observatory certification models won the 2011 Swiss official observatory certification competition classic group championship! Tissot Festival special tasting salon scene
The champion’s watch The extraordinary charm of fine timepieces
    The International Official Astronomical Observatory Certified Watch Competition is one of the most authoritative competitions in the field of professional mechanical timing. The judging committee scores candidate clocks through professional review in time accuracy and production technology. The Tissot Leloc series holiday special men’s watch is exactly this extraordinary champion’s watch. This champion watch, after rigorous review by the professional judging committee, stood out from the more than 300 selected Swiss watch brands, and won a second place with a high score of 276 points, winning the 2011 International Official Observatory Certified Watch Contest Enterprise Category Champion of the classic group. Each watch is independently certified by the Swiss official observatory certification body (C.O.S.C.). Whether you wear it, collect it, or give it to others, it must be an indispensable gift of time for tasters. Tissot Le Locle series official Swiss Observatory certified watch
Swiss official observatory certification competition classic table
    Tissot Le Locle series official Swiss Observatory certified watch, Swiss Observatory COSC certified watch, the dial is engraved with the words Chronometre, the daily error is only -4 to +6 seconds, which is -10 to +20 phase tolerances of ordinary mechanical watches Compared with that, the travel time is more accurate, reducing the inconvenience caused by the error of the mechanical watch, reducing the adjustment work, and allowing the wearer to accurately control the time.
    Each Tissot-Roch series official Swiss Observatory certification model is equipped with a corresponding Swiss Observatory certificate. This certificate not only contains all the test data of the movement, but also a different observatory number, and the movement’s Numbering, more collectible value. The Tissot Leloc series of Swiss official observatory certification models, won the 2011 international official observatory certification watch competition classic group championship, must be the taste of the quality of the wrist.
Elegant and retro design, unique taste, highlighting the artistic atmosphere
     The name of the Tissot watch is derived from the birthplace of Tissot-the ancient Swiss watch town of LE LOCLE. This is the only timepiece series named after the birthplace of the brand, and also the only timepiece brand in this ancient town of watches and clocks. This shows the Tissot brand and the irreplaceable position of the watch series in the Swiss watch industry.
Tissot Le Locle series official Swiss Observatory certified watch
    The complex fine button-like decoration on the dial, while embodying its unique anti-counterfeiting function, also highlights the exquisite watch manufacturing process. The surface decorated with a guilloche-like pattern has a relief-like beauty. Tissot designers also hope to share the watch’s ultimate pursuit of quality and detail with the wearer through this pattern.
    The Geneva ripple on the automatic hammer has three more processes than ordinary watches, reflecting the superb clock manufacturing process. This ripple shows a strong artistic atmosphere, reflecting the wearer’s taste for pursuing a high-quality life. The italicized English name of the Leloc series on the back cover of the watch, and the medieval nostalgic carvings, the design is more retro, more ornamental and collectible.
Ignite the passionate moments of the festival
    Every beautiful and touching love story tells the loyalty and greatness of love; every year’s festival season continues to write moving surprises and romance. In the upcoming special festivals (Christmas, New Year, Valentine’s Day), Tissot selects the true love and salutes, and ignites the emotional moments of the festival. The Tissot Rock series combines the classic feelings from the city of time with the retro elegance of the italic Rock letters, exuding a romantic atmosphere from a long time; the elegant design of the simple design reveals my true love vows, heart Connected, striving for eternity. The Tissot Kutu watch is pursuing the details in its veritable form (the name of the Kutu series is derived from the French “Couturier”, which means a well-known craftsman in the industry). It presents a kiss of starry sky in the neon phantom for the dynamic and romantic couple , Male and female appearance, chivalrous tenderness.
Christmas
    You can write poems around the hearth, talk at night with long lights, and dance on the snow. This romantic Christmas is the best time to open your heart to those you love. Tissot’s special pair of watches, in this romantic and charming winter Christmas, with the tick of the watch, accompanied by each outstanding couple, with a pair of watches, engraved each romantic time memory. Tissot Festive Specials
    Christmas gift, moment of affection. Will be awarded the 2011 International Official Astronomical Observatory Certified Watch Contest Classic Group men’s watches, paired with white disc women’s Lelock watches, in the shining BLING season, to give him high-grade, elegant and simple, No matter which occasion, the white plate and steel belt are versatile, the dial is guilloche-shaped, and the willow-shaped hands reflect extraordinary elegance. In addition, the men’s model is loaded with a champion-quality movement, and the back pendulum automatic hammer is decorated with the exquisite craftsmanship of the Geneva ripples.
    In love, they made a vow to march together in the warm atmosphere of Christmas’s white snow, green pine and colorful gift boxes, and witnessed a happy moment with a pair of timepieces that imply time. Kutu series three-pointer mechanical pairing watch, handsome black belt men’s model with flame patent leather red belt model, just like them in love, passionate and persistent.
Tissot Kutu Series Three-Hand Mechanical Belt Pairing Table
new Year
    Years are the marks of years, and love can be passed on from year to year; watch is the carrier of time, and every minute sends love to your wrist. The arrival of the new year is always full of surprises and longings, why not add a pair of Tissot holiday special models to your countdown with your other half. When the dial hands cross the zero hour, the New Year’s bell sings in the fireworks blooming in the night sky, gently dancing between the wrists, the feelings will stay in the romantic neon time forever, and go with the time to release the New Year Desire.
    Gold, symbolizing precious love like gold, silver, is transformed into a galaxy that carries tricks and flow through the years. The Tissot-Rock series of gold pairing watches, let the love of gold bloom in the galaxy of time, and hope that the lovers of the world will eventually become good family members. Similarly, the Tissot Leloc series of gold men’s watches uses the ‘core’ that won the 2011 International Official Observatory Certified Watch Contest champion, with the smallest time error, to escort love. Each watch movement is independently certified by C.O.S.C. and has an independent chronometer certificate. The gold female watch uses the ETA 2671 movement, which also becomes a precision machine between the wrists with high-precision travel time accuracy. Time ticks slowly between the tick of the second hand, while love lasts forever between partners.
Tissot Le Locle series gold pair watch
Valentine’s Day
    Time is the best touchstone of love, and only through the witness and test of time, Fang Xianqing’s steadfastness. Every Valentine’s Day is a great time to express happiness and sweetness among lovers. Tissot specially selects the special holiday watch for the elegant and elegant companions. Under the witness of time, Tissot expresses the strong affection between lovers. On Valentine’s Day when passionate roses bloom, the special section of the Tissot Festival is displayed on the wrists of ‘he’ and ‘her’, inlaid with crystal clear touches and surprises for the feelings of the holding hands. Tissot Festival Special Model-Kutu Pair Table Tissot Kutu Series Festival Pair Table
    The Tissot Kutu series of couples glamorous across the night sky, outline the ‘Lang riding bamboo and Ma Lai, round the bed to make green plums’ of love without guessing, dancing gently between the wrists, the slightest affection forever in the romantic neon time In. The smooth shape of this watch, the design of the upper and lower curved windows and the outline of the arrow-shaped hands will make the gentleman like a jade tree the focus of the holiday party. When designing, Tissot designers pay special attention to the details. For example, the hands and scales adopt a three-dimensional design, which makes the three-dimensional impression of the dial leaping out; the strap and case are combined with polishing and frosting. Dominance creates a balanced visual beauty. The Tissot Kutu mechanical women’s watch praises each beautiful angel who has landed with a unique soft temperament. The body of the watch is round and smooth, exuding feminine charm. The gentle and elegant round dial reveals the library in simplicity. For women’s beautiful women, the scales on the mother-of-pearl dial are composed of one large, one small and two diamonds. A little bigger, it adds a bold and able temperament and style to modern women.

Since ancient times, the morals of the Mid-Autumn Festival have carried the misses of hometowns and loved ones from overseas travellers. The beautiful expectation of the full moon has given the moon an extra gentle and loving imagination. On this special day, the Jaeger-LeCoultre workshop from Ru Valley, Switzerland invites you to go to the mysterious cosmic covenant, transform the misty moonlight into a clear spring on your wrist, and reflect the bright moon of the heavenly acacia in the preciousness of Jaeger-LeCoultre. In the timepieces, we present a masterpiece of watches that combines more than 180 years of exquisite watchmaking aesthetics and exquisite watchmaking craftsmanship. With you, you will enjoy the bright moon between your wrists and spend the world with you.
As the moon moves, the perfect blend of beauty and precision
Astrology and time are two cosmic phenomena that humans have been addicted to since ancient times. The Mid-Autumn Festival is a wonderful festival that gathers people’s tens of millions of emotions in the starry sky and condenses in time throughout the year. Jaeger-LeCoultre Duomètre Sphérotourbillon Moon Biplane Stereo Biaxial Tourbillon Moon Phase Watch successfully broke through the watchmaking process boundaries-whether it is gravity attraction or moon phase error will not affect the accuracy of the watch. The extremely precise moon phase function, which perfectly combines the long-standing traditional astronomical wisdom and the endless creativity of Jaeger-LeCoultre, is a crystallization of intricate craftsmanship, extending the error of the traditional moon phase function every two and a half days to 3,887 year.

Jaeger-LeCoultre Duomètre Sphérotourbillon Moon
Moon phase profit and loss, sincere respect from the vast universe
Under the background of stars, new moons, first quarter moons, full moons, and second quarter moons appear in sequence between the clouds, showing the change of the lunar phases in a poetic traditional way. The moon phase display function is an indispensable part of the complete calendar display. Jaeger-LeCoultre’s new timepiece works adhering to the essence of the Master series, using a meteorite material to make the dial. Charming.

Jaeger-LeCoultre Master Calendar
Bright Moon on Wrist, Admirer of Feminine Charm
Among the stars, the moon is the most feminine. With its outstanding and extremely gorgeous moon phase display, Jaeger-LeCoultre Rendez-Vous Moon date series moon phase watches lead people on the road to gentle time. The full moon, new moon, or lunar moon, the first quarter moon, or the Emei moon, the moon phases change, showing the wrist. Like a star, it exudes rare and unique style, and the elegant new design reflects the free and creative ideas of the workshop. The Jaeger-LeCoultre Rendez-Vous Moon date moon phase watch has a moon phase accuracy of 972 years, which is the most loyal tribute to female charm.

Jaeger-LeCoultre Rendez-Vous Moon

Jaeger-LeCoultre Miss Ambassador Zhao Wei wears the Jaeger-LeCoultre Rendez-Vous Moon dating moon phase watch
The Jaeger-LeCoultre Rendez-Vous Moon date series moon phase watch is like a warm and bright moon, and has always enjoyed the reputation of graceful elegance. As the Jaeger-LeCoultre brand ambassador, Zhao Wei is undoubtedly its perfect interpretation. From actors, singers to directors, her gorgeous transformation and growth have achieved her unique charm and proud achievements in the field of film and television. She has continuously tried and explored in the performing arts industry to open up a whole new world. The passing years have endowed women like Zhao Wei with the characteristics of transcending time. They can leisurely explore the true self, from unknown to persistence, from dreams to stories, just like Jaeger-LeCoultre’s exquisite ties to the beauty’s wrist. Every day is a new beginning.

According to surveys, 80% of high-end watch holders are passionate about golf. Similarly, many of the world’s top watch brands are keen to find top golfers to be brand spokespersons. And some players also wear watches when playing. Rolex has at least 20 top player endorsers, including big-name players such as the “Big Three”; Audemars Piguet is close behind.
Phil Mickelson has an inextricable bond with Rolex

Phil Mickelson’s choice is Rolex’s ultra-thin Cellini. There is no magnifying glass calendar, no slim second hand, no green water ghost standard luminous, no automatic winding, and no iconic OYSTER shell and deep waterproof. Mickelson’s ultra-thin Cellini is a rare manual movement of Rolex, with a black alligator strap, full of artistic connotation, can be called a true ‘elegant brother’.
Rolex Slim Cellini

表 The name of this watch comes from Benuveto Cellini, an Italian 16th-century sculptor. He produced a large number of gold and silver industrial products and sculptures for the French royal family and Italian rulers. The techniques are very decorative and the art skills are very good. Later generations called him a dramatic romantic artist. The Cellini series pays tribute to this great artist. Adopt platinum precious metal shell, low temperature firing enamel plate surface, white and moist, never fade. White gold Roman numeral scale, ultra-thin streamlined shell shape and vaguely reveal the classic OYSTER style, which is quite like the old antique Rolex.
Rolex MILGAUSS

LG Rolex’s MILGAUSS is a watch worn by Adam Scott, known as the ‘Golf Handsome’. The popularity of the MILGAUSS anti-magnetic series is now behind that of Submariner, Explorer and Daytona, but it is loved by scientists. Its unique logo is the unique Lightning Bolt seconds hand with a small orange arrow on the tip.

MILGAUSS uses an oyster case and strap. Rolex pioneered the use of a basic movement with a soft iron cover to prevent magnetism. The faceplate is also made of soft iron. The practical value of antimagnetic watches must be mentioned. It is said that the son of the Hong Kong chief executive, Tsang Yam-kuen, often went in or out of the operating room, and what watch he wore every day became faster or slower for half an hour, and finally he was relieved to buy MILGAUSS. Magnetic fields are also ubiquitous in real life. Various electronic equipment and base stations will release the magnetism that affects watches. Many expensive watches are unavoidable. And Rolex’s MILGAUSS and IWC’s engineer series, the anti-magnetic function is quite strong.
Rolex SKY · DWELLER

Tiger Woods signed a contract with Rolex in 2012. He also wears Rolex’s latest SKY · DWELLER time zone watch in 2012, which is very suitable for tour players around the world. The central hand indicates the local time, and the dial shows the time in the second time zone. The movement and the outer ring are equipped with a contact device, and the local time and the reference time can be adjusted by turning the outer ring.

Li Liang Wenchong is the first Chinese golfer to be signed by Rolex. The watch model he wears is the Oyster Perpetual Date Ⅱ. The Oyster Perpetual Diary has been around for more than 60 years and is one of the most loved and easily identifiable watches in the world. Rolex designed the automatic winding system device-Perpetual Motion Pendulum in 1931, which can convert the slight movement of the wrist to the power of the watch, which is the meaning of perpetual motion; the name of the log type is derived from the iconic Calendar display with magnifying glass. The famous oyster refers to the design of the integrated case, screw-in bottom cover and screw-in handle head invented by Rolex, which is the English OYSTER. This structure is different from the welded lugs and pressure-in bottom And the plug-in handle also symbolizes that Rolex watches are as sturdy and waterproof as oysters.

Liang Wenchong’s new Oyster Perpetual Diary Type Ⅱ, the balance wheel uses Rolex’s patented blue PARACHROM hairspring, is not easy to be interfered by magnetic fields, and is still very stable under temperature changes. With the patented PARAF L EX cushioning device, it has increased by 50 % Anti-shock ability, even in golf.
AP

Northern Ireland double stars Darren Clark and Rory McIlroy are brand ambassadors for Audemars Piguet. When Clark won the 2011 British Open, he wore the new Royal Oak watch. Its titanium case was equipped with a rubber strap, which was very light and strong. McIlroy wore the Royal Oak CHRONOGRAPH stainless steel when he won the 2011 US Open. Chronograph.
Audemars Piguet Royal Oak

Of the many models of Audemars Piguet, the Royal Oak with octagonal surface is probably the most attractive model. Its name is a legend: The Royal Oak was originally a flagship of the Royal Navy launched in 1830. Audemars Piguet’s designers found inspiration from this ship named Royal Oak. The octagonal porthole on the battleship is the origin of the unique octagonal surface of Audemars Piguet, because the porthole of the ship symbolizes strength and waterproofness. The reason why the oak tree has such a respectable position in Britain is that during the Puritan Revolution in the 15th century, King Charles II of the United Kingdom once saved his life by hiding in an oak tree while evading the enemy, so Charles II Then chose the oak tree as the emblem of the royal protector.

Since then, the oak tree has enjoyed the most special respect in the British royal family.

The Royal Oak Watch is actually a famous work created by Gerald Genta, known as the ‘Clock Picasso’, for Audemars Piguet. The unique octagonal case, coupled with the revolutionary design of its exposed screws, breaks the decades-old unwritten rule that the watch industry has followed: all operating parts must be hidden. The Royal Oak has also influenced the design style of watches and clocks around the world, becoming an immortal treasure of watchmaking, and it is still one of the representative works of Audemars Piguet.
Richard Mille
Richard Miller Tourbillon RM 038

白色 ‘Cannonman’ Buba Watson’s white watch has a lot to come from his sponsor-Switzerland’s Richard Mille (Richard Mille). Watson’s white watch is a tourbillon RM 038 with a strap that weighs less than 20 grams. It is one of the lightest wristwatches to date, limited to 38 pieces worldwide. The base plate of the tourbillon watch is made of titanium and LITAL alloy. As a high lithium alloy, it can ensure strength and greatly reduce weight; a carbon-rich composite material case, integrated back and ring, The glass mirror, carbon bezel and flanges all have excellent hardness properties and come with an ultra-lightweight polyurethane strap. Richard Mille is a Swiss niche brand that excels in making super-complex, ultra-lightweight, yet quite shock-resistant, suitable for sports wear. Watson is the famous long-time king of the PGA Tour. Richard Mille chose to cooperate with him. Watson personally tested the watch’s performance on the field and wore it in each game to highlight the outstanding sports performance. By the way, this tourbillon sports watch is more expensive than Lamborghini’s latest supercar LP · 700! In 2012, based on RM 038, Bubba Watson has a more powerful RM 055 Watch!

[Special Report from Watch House Basel] On April 25, 2013, the annual watch industry event Basel International Watch Fair kicked off. The watch house team went to Switzerland. Bring the report of the exhibition to everyone at the front.

 In 2012, Tudor will continue its unique style, introducing two watches that combine elegance and performance. To pay tribute to the brand’s long history, HERITAGE Black Bay reinterprets watchmaking standards that were influential in the history of diving watches in the 1950s. In addition, Pelagos, which combines superb craftsmanship, is waterproof to a depth of 500 meters. The sporty design and reliable performance of this watch will meet the needs of marine and diving enthusiasts. With these two timepieces designed for the ocean, not only the traditional craftsmanship of Tudor for over 60 years, but also the creative ingenuity of drawing inspiration from history and creating fashionable designs.

 The new Tudor Heritage Black Bay seen in the picture, as if it had been a long-disappearing treasure again. The design inspiration of this series is inspired by the glorious history of the brand, and a new interpretation of the most classic models among them, once again perfectly interpreting the spirit of the Tudor replica. Heritage Black Bay was inspired by a diver’s watch introduced in 1954. The design incorporates modern and popular elements. From the introduction of this watch to the 1980s, Tudor continued to innovate and improve this style. Its arched dial is exquisitely retro, with rare burgundy bezels and ‘snowflake’ hands, which make this classic watch even more remarkable in many dive watches. At the same time, this watch is also equipped with three different straps for everyone to choose from, which can be described as very intimate.

 In addition to the differences in straps, I believe that many people will be attracted by the bright red bezel when they first see the watch. A classic continuation, the 41mm stainless steel case and unidirectional rotating outer ring are tailored for divers. The second is the use of snowflake pointers, which seems to have brought us back 50 years ago. The watch is water-resistant to 200 meters.

Summary: At present, it is understood that the price of this watch is around 25,000. As a memory of classics, this watch has still been loved by many people. I have also found that many people have bought this watch, which is still good in terms of appearance, and it is still a very good purchase option in this price range.

The pictures and information collected by the reporting team in front of the Watch House will be uploaded to the special topics in Basel, so stay tuned.

Watch home 2013 Basel international watch exhibition special website:

When it comes to antique watches, tiny details are very important. In fact, they are basically everything. When evaluating the dial’s originality, the details become a double-edged sword, as any replacement or modification of the dial will have a great impact on the overall value of the watch. This explains the problems of watches made from the 1970s with the strange round small marks on the sides of the dials ‘Swiss’ or ‘Swiss Made’. These small marks are actually lowercase Greek letters Sigma (Sigma, Sigma), so dials carrying this mark are also appropriately called ‘Sigma Dials’. The problem is that most of the information we usually see about sigma dials is wrong and it’s easy to see. So I decided to dig deeper and try to figure out the exact time and reasons behind the sigma dial. The story is more interesting than I expected.

An ad from APRIOR highlights that apart from Swiss watches being precise and reliable, gold parts are also valuable

   The first rumor about sigma dials: these small letters are mandatory markings, which were suddenly added by watchmaking brands in the early 1970s. This statement is of course impractical, because Sigma is an independent choice of watchmaking brands and a sign of identification. More specifically, it is the exclusive logo of several brands that join the promotion of the gold watch industry association APRIOR (l’Association pour la Promotion Industrielle de l’Or), which explains why not all brands have Sigma dials Watch. The association was led by the Swiss Watch Industry Federation and was established in 1973 with the clear purpose of promoting practical gold parts for watches and increasing the intrinsic value of mechanical watches.

APRIOR’s statement clearly describes the purpose of the sigma dial

   I believe you must remember the situation facing the Swiss watch industry at that time: the global economy was sad and dismal, and under the impact of the quartz wave, mechanical technology was about to fall behind. Want to emphasize the deep value of old mechanical watches, is there any better way than mentioning parts with intrinsic value? The logic here may sound a bit unclear at first glance, but we have to take into account that the price of gold soared in the 1970s, and the price of gold tripled between 1970 and 1974. The sigma symbol proves that the hands and hour markers of the watch are made of solid gold. APRIOR emphasized in its marketing campaign: ‘Buying a watch with the Sigma logo is a reliable investment.’

A Rolex Daytona Ref.6263 produced in 1974 with two lowercase sigma on the sides of ‘Swiss’

   In the end, even if it’s not entirely convincing, at least the Sigma initiative sounds reasonable. However, the sigma initiative may not be as innovative as APRIOR claims, because it is very similar to the ‘OM’ logo used by Omega in the mid 1950s (and you can see the Apollo XI Ref.BA, the speedmaster launched by Omega at the same time as APRIOR was founded 145.022-69 watch). Omega did choose to use ‘OM’ to mark the dial made of pure gold. This mark does not involve hands and time stamps, but it is very close to Sigma in concept. Of course, we may never find out that the ‘OM’ mark affects APRIOR. evidence of.

Omega Speedmaster Apollo XI gold watch clearly shows the unique ‘OM’ mark on the bottom of the dial

   Although APRIOR was officially established in 1973 (its charter was drafted in 1972), the Sigma symbol was registered as a trademark as early as August 1971. Many sources set the date of the first sigma dial in 1973. If we use the watch (usually the best source of evidence) as evidence, we can prove that the origin of 1973 is completely wrong. You can find a large number of Rolex watches from the 1970 series with the serial number and the Sigma logo. This means that the appearance of sigma dials not only predates the establishment of APRIOR in 1973, but also before the sigma mark is registered. .

Rolex used Sigma dials before 1973, as evidenced by this 1972 Rolex Datejust Ref.1603 dial watch

   If we review the trademark again, we will find that it has been continuously updated until 2003, and APRIOR officially launched the stage of history four years later (2007). As far as Rolex is concerned, the brand stopped using Sigma dials in the late 1970s, a little later than what is commonly thought of in 1975. The beauty here is that there are a large number of Rolex antique watches on the market, allowing us to easily trace the age of Sigma dials. Unfortunately, Rolex alone cannot fully understand the secrets of the sigma dial. Historically, many other brands have joined APRIOR (five to nine members at any given time), and manufacturers that supply movements such as Stern and Singer also produce sigma dials. Apart from Rolex, the most famous brands among them are Patek Philippe, Vacheron Constantin and IWC.

In this advertisement, the Sigma logo on the dial of Patek Philippe Nautilus Ref. 3700 stainless steel watch can be clearly seen

   Just a little observation is enough to clearly understand the sigma dials used by many famous dials produced in the 1970s, such as Patek Philippe Nautilus and Ellipse d’ Or, Vacheron Constantin 222 (square), and IWC engineers. Interestingly, like Rolex watches, these models are not all equipped with a solid gold case; in many cases, a stainless steel watch can also be decorated with the Sigma symbol, just because it is equipped with solid gold hands and hour markers.

Patek Philippe Ref. 3587 (with Beta 21 movement) is also often equipped with a sigma dial

   Through these brands, we can dig deeper into the timeline of sigma dials, because whether it is Patek Philippe Nautilus or Vacheron Constantin, the sigma dials are still applied until the 1990s. This key piece of information also allows us to clarify another rumor about sigma dials, which are by no means replacement dials, but genuine, as long as these watches meet the timeline of sigma dials for specific brand series. In principle, I would like to give a clear deadline for applying sigma dials, but everything is still to be determined. All I can find is the last sigma dial, which is equipped in the watch produced in 2000, but note that the dial is manufactured in batches. The production of the watch in 2000 does not mean that the dial is also the same, the latter may be produced earlier.

This 1997 Vacheron Constantin watch is still equipped with a sigma dial

   Despite the uncertainty of the deadline, I firmly believe that knowing the ins and outs of the sigma dial and knowing where to see (and where not to see) has practical significance. For example, watches produced in the 1960s with Sigma dials are certainly not the original configuration. Looking back at the history of sigma dials, we must praise APRIOR’s initiative, but at the same time we must be honest with the true story of sigma dials: it has never been a comprehensive measure envisaged for the entire watchmaking industry, nor has it helped prevent the 1970s Quartz crisis.

The second page of the APRIOR statement also mentions the use of sigma symbols for cases, bracelets and even labels; the investigation is certainly not over
   This enduring issue is related to the most basic assumption that end customers really value knowing whether some parts of their watches are made of precious metals. In my opinion, the above assumption seems flawed, because this type of knowledge does not carry the emotional factors expected by APRIOR, and a large part of customers may not even know the existence of the sigma symbol. After all, no one knows the purpose of selling a watch when the scrap is sold after smelting; What is the net weight of pure gold with three hands and twelve hour markers?
   This explains two things: why sigma dials have not left a lot of lasting marks in the industry, and why focusing on the attractiveness of craftsmanship is a wise choice for the watchmaking industry to seek long-term development. There is another deeper implication here, that the world of antique watches is complex, and for any given subject, there are many versions of the story, including many inferior information. All in all, it’s worth doing a little extra research.

Yang Yang will later attend the publicity activities held by Pol Watch around the world. Supermodel Yang Yan recently paid seven figures to become the first female spokesperson for Ball Watch. In addition to the generous remuneration, Yang Ye will also be present for the brand later. Yang Yan will later attend a publicity event held by Bollist around the world. Supermodel Yang Yan recently paid seven figures to become the first female spokesperson for Ball Watch. In addition to the generous remuneration this time, Yang Yan will also attend promotional events around the world for the brand later. She will also work with two spokespersons Jim Whittaker (the first American to reach Firth Peak) and Richard Limeburner Oceanographer) to Switzerland to attend Basel.
    Yang Yan said that he is very happy to be an endorser this time, because Bohr watch has anti-magnetic, anti-shock and luminous functions, so it is the most suitable to wear when exercising.
Suitable for sports wear
    Yang Yan said: ‘In fact, I was not familiar with this brand before. I only asked my friends by coincidence that I knew that the antique watch I used to like was the Bohr watch. After careful inquiry, I found that this brand is very representative in the history of American watches. At that time, I really didn’t know Taishanyu ‘

(Shanghai, China-July 2018) Recently, the new product launch ceremony of Rado, a pioneering watchmaking brand and material master, focuses on ‘the element of time’ to deepen the past, the present and the future. Reflect and draw inspiration from materials and nature, deconstruct the design ideas and inspiration of new products, and construct a more concise but rich slow lifestyle. Contemporary ink artist A Hai not only came to release the grand ceremony, but also talked about his unique insights on innovation and pioneering spirit with the theme video of ‘Elements of Time’.

   ‘My painting is attributeless. I hope to break the single space model and reapply the classic elements of Chinese ancient tradition.’ A Hai’s character is as free and easy as his creative style. The innovative use of ink painting materials makes A Hai It has become a unique pioneer in the domestic ink painting industry. He believes that creation is breaking the norm, and one of the major challenges in creating is to make the work simple. It is very difficult to achieve simplicity in painting. The simpler things are often the harder. The pure and simple style of creation is the key to maintaining the permanent charm of the work. Innovation is an important driving force for the classics.

   A Hai went on to share that the two most important factors of contemporary art are ‘experimental’ and ‘creative’. Through simple painting style and exploration of materials, he creates his own independent personality. The process of artistic creation has to undergo three processes: artistic experience, artistic conception and artistic communication. Each process requires precipitation and tempering over time. Time gives creation a unique vitality and thickness, and it is also the best compliment to the process of continuous training. The design language that RADO wants to express is simple and memorable, and it can stand the time.

   A Hai’s creation also pursues this unique style and language. Innovative fusion is the driving force for design and artistic creation. No design can abandon the influence of classic heritage, but innovation is an important driving force for the classics to last.

   In the video, the Rado True Radar series of hollow automatic mechanical watches worn by Ahai is a new masterpiece launched by the brand this year. This watch combines the characteristics of the RADO brand: the exquisitely decorated Swiss automatic mechanical movement, the one-piece case, the high-tech ceramic case and bracelet, and the rich color choice, which highlights the brand’s excellence in materials and design. Control is a classic example of the True series.

On July 22, at the beginning of the Omega European Masters, many of the world’s top golfers gathered in Klein Montana. At this great moment, Omega officially unveiled this new flagship store in the heart of the resort.

The day before the Omega European Masters begins in Crans-Montana, Switzerland, Omega ambassador Sergio Garcia is the new Omega (located in this resort) OMEGA) flagship store unveiled ribbon cutting. The flagship store shows Omega’s precise attitude, superb skills and innovative consciousness, so that the quality can make the brand smoothly join hands with the oldest golf tournament on the European continent.

   The flagship store, located at 6 Rue du Prado, is the eighth Omega flagship store in Switzerland. The shop has two floors with a total area of ​​120 square meters. The multi-lingual staff will be happy to serve guests from all over the world.

   Omega Celebrity Ambassador, Sergio Garcia, now the world’s tenth-ranked golfer, attends the flagship store opening ceremony. Garcia and Omega have a deep friendship and make this partnership even more special because they live in Klein Montana.

   After the photo and signing session, Garcia said: ‘Today is the perfect time for me to meet with friends and fans before the opening of the event. The new Omega flagship store is exquisite and gorgeous. At the same time, I am very proud to witness the closeness of Omega to such an outstanding event. Connected. ‘

   Mr. Raynald Aeschlimann, Omega’s Vice President and Global Sales Director and a member of the Swatch Group’s Extended Management Committee, also came to the unveiling ceremony: ‘The omega and golf sport has many proud cooperations, and the European Masters is one of them. Prominent pinnacle representative. Here bears Omega’s glorious history and sporting spirit, it is very meaningful to be able to open a flagship store in such an extraordinary place! ‘

   As the third ‘Omega House’ in the world, the new Omega flagship store in Crans-Montana incorporates many new design elements: the counters are made of recycled striped wood, and the furniture is made of red leather. In this private and luxurious environment, guests can enjoy the full range of Omega watch products, including the Constellation series, the Seahorse series, the Disc Flying series and the Speedmaster series. At the same time, there are also luxurious jewelry series and exquisite leather goods series to choose from.
   Outside the flagship store, the magnificent scenery of the Swiss Alps peaks, showing the unique and exclusive location of the Omega flagship store.

   The Omega European Masters with a deep historical heritage is one of the most prestigious events. This year’s European Masters will be held from July 23-26. Including Ernie Els, Lee Westwood and Sergio Garcia have won the Masters. Omega has been the title sponsor of this event since 2001.