TAG Heuer is proud to announce that the brand will launch the latest advertising campaign on August 30: Do n’t be afraid to challenge and achieve self (DON’TCRACKUNDERPRESSURE).

This is far from a simple slogan, it shows a strong mentality. Those who know TAG Heuer may know this motto, which was proposed in the early 90s, which is an accurate expression of the unbreakable quality of TAG Heuer. The slogan of Renaissance allows the brand to look back to where it originated, where it all started, and the path of innovation the brand has gone through.

Switzerland’s top watchmakers have always been known around the world for their unconventional creativity: with perseverance and perseverance, they overcome technological limitations and continue to break through innovation. ‘Fearing challenges without fear’ embodies a great spirit, that is, our spiritual power drives our physical abilities to make us successful. TAG Heuer demonstrates this spirit with its bold watches and timers.

This event accurately captured the TAG Heuer spirit reflected by the dream team, athletes and partners, who have shaped legends in their respective fields: Cristiano Ronaldo, Maria Sharapova, Steve McQueen, DempseyRacing, McLaren F1 & GT, etc.

Based on the brand Dream Team, TAG Heuer has now launched a marathon event: the ultimate expression of challenging the endurance of physical endurance with spirit. A marathon to reach an unreachable destination in just two hours requires a strong mental will to fight physical stress. Event time: November 2, starting point: New York. (Picture / Text Watch House Xiao Sen)

Read More »

As Chopard celebrates its 150th anniversary, relive one of the brand’s classic collections-the famous Happy Sport watch collection. The Geneva-based watch maker chose the favorite color-blue for this special limited edition, which perfectly blends the extreme brilliance and the mystery of the night sky.
    Happy Sport 150th Anniversary Limited Edition, featuring sparkling live diamonds, dances cheerfully into the night. The watch has a blue monochromatic, aventurine-painted blue dial, and the countless children’s special Chopin logo. This watch exudes a charm of night sky and power, which is impressive. The bezel is available in full stainless steel or diamond or sapphire. Five brilliant-cut star-shaped diamonds rotate freely on the dial like a meteor, bringing joy to this mysterious space. The watch is equipped with a blue alligator leather strap or satin strap in the morning and night, which is extremely fashionable and mysterious. The HappySport watch is perfectly matched with various clothes styles, whether it is decorative jeans, embellished suit or evening dress.
Chopard Happy Sport 150th Anniversary Limited Edition Watch
     A stainless steel watch from the Happy Sport collection with aventurine-painted blue dial and 5 star-shaped active diamonds. Polished bezel, quartz movement, water-resistant to 30 meters, midnight blue alligator strap and stainless steel pin buckle.

Read More »