On July 18, 2013, IWC (IWC), a top watch brand from Schaffhausen, Switzerland, held its 2013 new product at the IWC flagship store in the Qiaofufang Grassland Center near the East Bridge in Beijing. At the appreciation event, not only the latest engineer’s watches of 2013, but also the color pilot watches just launched were displayed. The hours I spent with these watches deepened my understanding of the nations.
The flagship store of IWC is divided into two floors. The first floor deals with Portofino, engineers and Portuguese series, and the second floor contains Da Vinci, Ocean Timepiece and Pilot series. Although this store has come many times, but Every time I come, I am still touched by the exquisite theme decoration style.
The so-called theme decoration style is that all the decorative elements should be centered on the IWC series. This set of F18 ‘Bumblebee’ fighter flight simulator is the most fun thing in our store, and everyone who comes to the store can experience it. The only disadvantage of being a fighter pilot is that the aircraft seems to have weapons.
Some of the props placed in this shop are not only for decorative purposes, but they can also be sold as goods. Just like this engineer’s road bike, this car was built by the German brand Storck. The parts are made of carbon fiber, and the highest level Super Record of the Italian campagnolo brand is selected. This car costs about 100,000 yuan, which can be said to be very valuable, because this configuration of the bicycle is also assembled at this price, not to mention it has a unique IWC Logo.
This shop not only has a lot of props, but also has a very warm decoration. The large and comfortable negotiation area allows guests to choose their favorite watches here.
Today, a total of 22 watches were displayed. In our traditional impression, IWC has always considered IWC as a sports watch, but IWC is a professional watch brand that provides the most effective help for human timekeeping in different fields.
This year, IWC launched three special pilot series watches. The red and black color matching models have a perpetual calendar function, and the black and blue color matching is a chronograph. This black and green color matching model has a 7-day long power reserve. Even though this watch is 48mm in diameter and uses antimagnetic soft iron sleeves, it is of medium weight and very light weight. This watch is limited to 500 pieces and sells for 143,000 yuan. It is only available in IWC stores. But hurry up.
This black and blue chronograph is equipped with IWC’s 89365 movement, which can provide 68 hours of power reserve. And with integrated flyback function, this watch is also limited to 500 pieces.
The perpetual calendar chronograph of this engineer series is made of titanium alloy. It can be said that it is the first time to put the perpetual calendar function into a professional watch, and it is such a cool digital display method that this watch can not only appear at the reception It can be more versatile in our daily leisure and professional sports, which can be described as wild, but this watch also has some problems, that is, the friction between the rubber strap and the pin buckle is very large, the strap is more laborious, and the buttonhole The spacing is also relatively large, either tight or loose, and the wearing comfort is affected.
Although this all-steel engineer chronograph is a bit heavy in weight, the buckle has a fine-tuning device, which makes it more comfortable to wear.
This engineer’s ceramic watch with a brown dial has an indescribable charm when you wear it. You will find brown to be so harmonious. Because this watch is made of ceramic, it can be said to be both strong and light.
This Portuguese marine chronograph is the ‘Lawrence Sports Charity Foundation’ version, which is the seventh time that IWC has launched this version of the watch. Because blue symbolizes the hope of vulnerable children, the dial has a distinctive blue tone. In the end, part of the sales proceeds from this table will be donated to the Lawrence Sports Charity Foundation project to help some problem areas in the world.
I believe that everyone is no stranger to the Portuguese 7-day chain, and this 8-day chain is also worthy of attention. The energy display of this watch is placed on the back, and the front looks like an ordinary small three-hand watch. It can be said that Very suitable for low-key wear, in addition, this watch can hold 8 days of power a large barrel that really looks very imposing.
We will post detailed tasting articles for each watch later, so stay tuned!