Watch Characters Guy Sémon, General Manager Of Tag Heuer, Discusses The Future Of The Brand

Q: You once embodies Tag Heuer’s fine watchmaking, but now you have led it to a more people-friendly path. Is this contradictory?
   A: In spite of this appearance, in fact this is not contradictory. Ten years ago, I got involved in the watch industry by chance. I was fortunate enough to launch the V4 series of watches and take root here. TAG Heuer values ​​my experience in technology, but I also excel in administration. When TAG Heuer’s fine watchmaking led me to travel the world, form a team, deal with the media, visit customers and meet representatives of subsidiaries, the side of business management in my character was revealed. I usually talk about topics that go beyond fine watchmaking, and I myself am immersed in the distribution of products that can deal with countries.

Guy Sémon (right), general manager of TAG Heuer and Jean-Claude Biver, head of the watch division of LVMH Group and CEO of TAG Heuer
   In addition, in my R & D department, ‘R’ (research) has always been the focus of everyone’s attention, but ‘D’ is also important, especially when launching standard quantitative products. I have always been actively involved in the R & D of engineers-especially in the lead-time development stage of large-scale quantitative watches-approval, quality certification and control of production costs. Focusing on the brand’s next goal, we have done a lot of preparations-seeking resources from the research results of fine watchmaking to benefit the further development of Tag Heuer. My mission in this chapter has been written at the top of the pyramid. I am ready to turn a new page and follow the guidance of passion to move towards a wider world.
   Then Jean-Claude Biver became the head of the watch department of LVMH Group, and everything happened too quickly. I am 52 years old this year, but there are not many people who can impress me, and Mr. Jean-Claude Biver is the most important one. Earlier, I had the honour of meeting him in a private setting and was deeply impressed by his charisma and leadership. In addition to the ‘genre arbitrary’ and marketing talent, 45 years of practical experience has made him fully proficient in various businesses, which is really amazing. Mr. Jean-Claude Biver is far-sighted and I can learn something new from him every day. He also knows that under the leadership of Tag Heuer, he will continue to move in the right direction.
   I did participate in the development of the brand’s high-end expensive watches before, but now we must turn to the rapid development track of industrial scale, quantify the production of commercial products, benefit more and wider consumers, and maintain the brand’s subversive attitude. Now I have been given greater powers, including the previous R & D department, as well as the operations, procurement and commercial levels. I believe that Tag Heuer can rely on the cooperation of outstanding talents to create new glories.
   Q: What is the future development of TAG Heuer?
   A: Through innovation, promote the brand within an affordable price range to achieve a broader, especially younger customer base, while respecting the genetic heritage of Swiss watchmaking. In addition, TAG Heuer will remain humble and cautious. We are not Patek Philippe, not Rolex or Omega, and that is the truth. We must be clear about where we are, just like sailors and athletes, and it is by maintaining humility and continual effort to get them to their final destination.

In honor of the founder Edouard Heuer, the new Carrera Heuer 01 chronograph is specially launched

   Q: Can it be said that Haute Horlogerie will disappear from the development territory of TAG Heuer?
   A: Just to say, we will no longer be keen on competition in the field of fine watchmaking. R & D in the field of fine watchmaking allows us to dive into the details, truly feel the pulsation of the watchmaking industry and increase the vibration frequency limit. The innovations of Mikrotourbillon and Mikrogirder helped us form a team, improve our technology, and even won the Aiguille d’ Or award at the Grand Prix d’ Horlogerie de Genève. Considering that many powerful traditional watchmakers and talented independent watch brands are also participating in the competition, it can be an unexpected surprise to be awarded. This part of the model will be abandoned, the technology must serve the development of new products with high quality and low price. The V4 is different. This year, the V4 will appear in the Basel watch exhibition in the Monaco Phantom series.
   Q: Please talk about the development of smart watches in the future.
   A: TAG Heuer is taking a more modest and cautious attitude and is working seriously because we have no previous experience in this field. The release of the Apple Watch is bound to have a huge impact on the men’s and women’s quartz watch market. In any case, the price of a Swiss quartz watch will not be five times higher than the Apple Watch. It will take some time for the development of smart watches. Different models will be full of flowers, but only a few can survive when the dust finally settles.

TAG Heuer’s latest image ambassador-supermodel actor Cara Delevingne

   Q: What are Tiger Heuer’s best-selling watches this year?
   A: As in previous years, it is still our historical bestseller Carrera. We are ready to launch the new 1887 series at this year’s Basel watch exhibition. This is a completely different watch, so the name will change accordingly. My responsibilities also include ensuring that the production workshops in Chevenez, Jura are up and running. The 1887 series will have a new look and competitively affordable prices. In the women’s market, we are fortunate to invite Cara Delevingne to act as the ambassador to give Calera collection more inspiration and vitality.
   Overall, Tag Heuer will cut the number of series-five is too much. The F1 series is entry-level, while Aquaracer, Carrera, Link, and Monaco are high-end series. Each series has multiple watch products at different price points to serve a wider customer base.
   Q: How do you define the new development trend of TAG Heuer?
   A: For a project that just started six months ago, it is too early to talk about complete control. Around the ‘Don’t crack under pressure’ advertising campaign where everyone can participate, we have won a younger and broader customer base-our core goal is the 25 to 40 age group , But also includes potential consumers aged 15 to 25.
   TAG Heuer has been rooted in four main areas, fully displaying brand image and value-art (such as modern music and street graffiti), lifestyle (such as socially influential individual Cara Delevingne), sports (racing and other Adrenaline-inspired movements) and watch collections that highlight the brand’s professional watchmaking history (such as Calera and Monaco). TAG Heuer will usher in a major change!

Baoyu Joins Hands With The Marine Conservation Foundation

During the Baselworld Watch & Jewellery Show 2018, Breguet opened a special exhibition on Swatch Group Plaza on March 24th, announcing that it has officially cooperated with the Marine Conservation Foundation. Partnerships. Mr. Marco A. Hayek, President of Breguet Global, and Mr. Marco Simeoni, Chairman of the Marine Conservation Foundation, attended the scene to witness this historical moment together. Breguet will work with the Ocean Conservation Foundation to advance the 2017-2021 Odyssey Navigation Project (Odyssey 2017-2021) and help it fulfill its important marine mission.

   The Marine Conservation Foundation insists on scientific research related to marine ecological balance. This time, it will work with Breguet to popularize the concept of marine protection and the harm caused by plastic pollution, and set sail to realize the goal of energy conversion of plastic waste and clean energy transformation. The ‘Race for Water Odyssey’ global tour will stop in 35 regions, providing a platform for researchers and policy makers to exchange ideas and share their experiences in protecting water, the most precious resource of humankind-water resources. . Breguet promises to provide support for this global voyage until the end of the project in 2021.

   Mr. Mark Hayek said: ‘We are deeply honored and delighted to be a partner of the Marine Conservation Foundation. The Marine Conservation Foundation launched in Switzerland is an important force in international marine research activities. The marine approach is effective. As early as the early 19th century, timepieces were essential to navigation. Today we continue to have deep roots in the field of navigation to support this Odyssey sailing project that affects the common future of mankind. ‘

   The Chairman of the Marine Protection Foundation, Mr. Marco Simeoni, said frankly, ‘We are honored to join Breguet as our main partner in this unique exploration journey. The original purpose of the new Odyssey sailing project is to prove to the world that human beings have Ability to solve plastic pollution, dedicated to disseminating relevant knowledge to the public, especially to foster awareness of the younger generation. Every time we stop in a different city, we will show local policy makers more effective innovations and new business models, and popularize them Benefits of sustainable economic and social environment development. The Ocean Guard uses various clean and renewable energy sources such as solar energy, hydrogen energy, and wind energy as its power, and aims to prove that 100 metric tons of ships can complete global navigation without relying on fossil energy. Energy Transformation is a reality that society needs to face today. ‘

   After the 2018 Basel International Watch & Jewellery Show debut, this special exhibition will also move to many places to contribute to the public’s awareness of marine protection.
Breguet Marine Series Marine Protection Foundation’s special watch will escort explorers

   Breguet’s precision timepiece, specially created for maritime navigation, is placed in the center of the ship as a very important piece of equipment, providing a basis for calculating longitude, which is a milestone in history.
   The Marine watch series demonstrates Breguet’s extraordinary mastery of time measurement technology. To celebrate the cooperation with the Marine Conservation Foundation, Breguet has carefully created a special Marine 5555 watch. The lightweight titanium case is paired with a custom blue dial, which is adorned with the Marine Guardian, outlined by the clous de Paris. The Breguet Marine Marine Special Edition watch will be worn by explorers who start the nature journey with the Ocean Guard, to accompany them to conquer the sea of ​​stars.
   Since being awarded the official title of ‘Royal Watchmaker of the Royal French Navy’ in 1815, Breguet has been inspired by ocean exploration. This supreme honor awarded by the King of France personally demonstrates Breguet’s in-depth knowledge in watchmaking, and promotes the birth of many innovative technologies focused on the fascinating nautical field. The Marine series bears this deep historical origin and blends contemporary elements. As a watchmaking brand that has created countless inventions and has been passed down to this day, Breguet should be at the forefront and take the initiative to lead modern marine scientific research.

Tag Heuer Precision Carrera ‘python Head’ Tourbillon Chronograph

The first TAG Heuer chronograph to be awarded the ‘Tête de Vipère’ quality certification from Besançon Observatory in France, among the highest esteemed chronographs since 2006 One of the 500 best. A sincere gift to the 55th anniversary of the Calera Collection, a limited edition of 155 pieces.

   In 1897, the French Besançon Observatory first issued the ‘python head’ precision timepiece certification mark-this gold-filled measurement guarantees the accuracy of a timepiece and the excellent quality. The ‘python head’ certification system that retired from the historical stage in the 1970s was reborn in 2007, and only 500 timepieces have passed its test. The ‘python head’ certification, which represents the highest quality, covers 5 different locations under 3 temperature conditions and takes 16 days.

   The French Besancon Observatory operates under the framework of the International Bureau of Weights and Measures, and is an independent public institution capable of performing precision timer detection. The ‘python head’ symbol not only symbolizes extraordinary quality and precision, but also demonstrates superb mechanical craftsmanship and is the overall performance of the watch-not just the true evidence of the performance of the movement.

   Today, TAG Heuer shocked the release of the modern new TAG Heuer TAG Heuer Carrera Carrera series tourbillon precision chronograph watch. This watch is modern in design and incorporates two acclaimed traditional complications in watchmaking: a tourbillon and a chronograph. The movement is housed in a gorgeous midnight blue ceramic case with a ceramic bezel and lugs. The pendulum and the movement barrel also use the elegant blue surface treatment. After polishing, brushing, sandblasting and other processes, a refined and modern watch masterpiece was born, showing the top watchmaking technology of Swiss watch brand Tag Heuer. Through the sapphire crystal case back, the ‘Banana Head’ certification mark in Itabashi is visible at a glance.

   This watch features a delicate black crocodile leather strap lined with rubber and is stitched with blue stitching, reflecting Tag Heuer’s signature style that is both stylish and dynamic.

   Thanks to the brand’s advanced technology, extraordinary quality, excellent performance and outstanding watchmaking technology, coupled with the optimization of industrial production processes and strict control of production costs, the TAG Heuer Carrera Carrera series ‘Tête de Vipère’ The flywheel precision chronograph is undoubtedly the ideal new work of the brand’s product lineup, injecting a richer meaning into the avant-garde design concept and brand DNA of Tag Heuer since 1860.
technical details
Number CAR5A93.FC6442
Case diameter 45 mm
    Blue ceramic case, lugs and bezel with tachymeter scale
    Curved anti-glare sapphire crystal
    Black PVD-coated steel crown at 3 o’clock
    Black PVD-coated steel buttons at 2 and 4 o’clock
    Black PVD-coated steel sapphire crystal case back
Movement TAG Heuer HEUER-02T calibre
    Self-winding chronograph movement with tourbillon device with ‘Python Head’ precision timing certification mark of Besançon Observatory, France
Dial Black skeleton dial with 2 rhodium-plated chronograph dials:
    A minute counter at 3 o’clock, an hour counter at 9 o’clock, and a blue tourbillon at 6 o’clock
    Rhodium plated hour markers with blue SuperLuminova® fluorescent paint
    Rhodium-plated hands with black SuperLuminova® fluorescent paint
Water-resistant to 100 meters
Strap Matt black alligator strap lined with black rubber and blue stitching
    Grade 2 titanium folding clasp with double security buttons

A Limited Edition Watch Inspired By The Guggenheim Museum In New York Was Launched-an Interview With Mr. Franz Linder, Global President Of Swiss Mido

At the global launch event of the limited edition Guggenheim watch of Swiss Mido “inspired by architecture”, the watch family interviewed Mr. Franz Linder, the global president of Mido, Talk about the short stories before and after the launch of this limited edition watch.

Mr. Franz Linder, Global President of Swiss Mido

The House of Watches: Mido’s Slogan “Inspired by Architecture” has been deeply rooted in people’s hearts, so architecture-related watches have been well known and loved in recent years. What do you think of architecture and watchmaking in common? ?
Franz Linder: I think architecture is something that requires innovation, quality, and design, which are common to the concepts of watchmaking and beauty. We have attracted more than 100,000 people to participate in the ‘Inspired by Architecture’ inspirational tour in 12 cities around the world. Indeed, as you said, we are very happy to see this core accepted and liked by everyone. In the end, voted by netizens around the world, the Guggenheim Museum in New York stood out and won the inspiration of ‘the most popular among netizens worldwide’. It also became the inspiration for the design of Swiss Mido. Shows Swiss Mido’s love of modern architecture.
House of Watches: Which architectural elements of the museum are the special watches of the Guggenheim Museum?
Franz Linder: The Guggenheim Museum itself is one of the world famous museums of Western modern art, designed by Mr. Frank Lloyd Wright, the most famous architect of the 20th century in the United States. The interpretation of the Swiss Mido watch is hoped to be expressed in the simplest way. For example, the contour of the case mimics the museum’s most representative ring design; the design of the dial time scale is similar to the exquisite glass dome of the museum , There is an arc as an embellishment; finally, on the inside of the case, it is also delicately engraved with the words ‘INSPIRED BY ARCHITECTURE’.

Watch House: What do you think is the biggest appeal of this watch to consumers?
Franz Linder: In fact, no matter what the watch is, first of all, you should like its design and like to wear it, this is the most important. So, this watch is limited to 500 models, its appearance is simple and easy to match, and it is also equipped with a silicon spring movement with an observatory-certified up to 80 hours power reserve, RMB 12,100. I think it is a very competitive watch. In addition, there will be 150 pieces in the Chinese market, plus 30 Tmall official stores that have been open for pre-sale from October 20, a total of 180 pieces, hoping to be attractive to Chinese consumers.

Watch House: Does this watch have any special meaning to the brand?

Franz Linder: In fact, this new work cannot be said to have any special meaning, because many architectural-related watches have also been designed before. It can only be said that this is a new product carefully launched by Mido and at the same time it is of high quality. A product.
Watch House: What’s next for Mido?
Franz Linder: It can be seen from the previous Swiss Mido and architecture-related models that Mido has selected very special and meaningful buildings, which has become the inspiration for watchmaking. But next year, our focus is not only on architecture, because it coincides with the 100th anniversary of the brand, so there will be a series of celebrations, and there will be more new models that are linked to the history of Mido, everyone can wait and see.