Breitling, Bulgari, Frederique Constant, Gucci, Kenneth Cole, Mondaine, Nixon, Swatch, Tag Heuer and Tissot : What are the similarities between these watchmaking brands? The answer is: they all launched smart watches at or before this year’s Baselworld. There is no doubt that 2015 is the year of smart watches.
   Observing the trend development in the past few months, and even after the heavy release of Apple Watch by Apple Inc., the commercial feasibility of smart watches and its impact on the inherent mechanical watchmaking industry have long been divided into two distinct groups.
   One of them is the disaster predictor, who believes that after the quartz crisis of the 1970s, the smart trend has once again sounded the death knell for luxury mechanical watchmaking; the other is not worried about the impact of smartwatches at all. The association between tables and smart tables is not that big, and they have completely different customer groups.
   As for myself, I stand firmly in the middle. There are some concerns about the impact and impact of smart watches, and at the same time, if the hotness of smart watches can guide the young generation to develop a good habit of wearing watches, this will eventually be the most wonderful story in the history of the watch industry.

Gucci teamed up with musician Will.i.am to develop new smart smart watches

   Every week I go to Webster University in Geneva to teach a course in journalism and media, and am surprised to find a cruel reality that is unacceptable to me: students have no habit of wearing watches at all. They prefer to get time information through their mobile phones or computers, and only a few students wear high-end watches (we can even broaden this range to all types of watches).
   Of course, this situation will change after the students enter the workplace, and it is extremely inappropriate to take out the mobile phone to check the time during the meeting with customers. They will eventually choose to buy a watch, but if they can develop this habit early in their lives, whether it is because of the Apple Watch or relying on a Nixon to check the tide status, it will definitely be of great benefit to future development.
   In my opinion, the Apple Watch has many flaws. The design of the first-generation product was disappointing and may prompt early adopters to abandon this option. First of all, the Apple Watch has not brought any new ideas, which is quite surprising, because Apple has always been known for its beautiful design. Second, like many other smart watches, the Apple Watch has a square design. In fact, it is on the market. 90% of the watches sold are round; in addition, battery life is also a big problem. Although Apple claims that the Apple Watch can operate continuously for 18 hours, when the battery has only 3 or 4 hours, the so-called High technology is almost useless.

Nixon SuperTide watch synchronizes tide information, making it easy to know when it’s better to go surfing at sea

   Successful smart watches need to be able to provide certain features to people’s daily lives. Frederique Constant has a built-in health monitoring function in its SHS smart watch. It is difficult to tell from the appearance that this is a smart watch, but you can use it for dynamic tracking and sleep monitoring. Another example is the Nixon SuperTide watch, which can synchronize tide information and remind the wearer when it is best to go surfing according to personal preferences and specific locations. For a surf enthusiast, I can hardly imagine a watch more perfect than this.
   Many people buy a smart watch, but continue to wear their own premium models. After all, the true utility of a watch today is no longer simply a display of time; it is more a concentrated expression of the personality, style and lifestyle of the public, especially a man. A smart watch with an index hitting millions can obviously not do this.

Frederique Constant smart watch enables wearer to monitor sleep

   There is also a potential risk: if the public relies on smart watches, so that they ca n’t take it off and re-wear mechanical masterpieces, then the luxury mechanical watchmaking industry will be in trouble. Of course, the competition for the wrist market (battlefield) has just begun, or maybe smart watches and mechanical watches can coexist peacefully, promote each other, and achieve a win-win situation! Such future prospects will be very interesting for the entire watch industry.

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In October 2012, Italian luxury watch maker Panerai carefully planned to hold an exclusive watch collection exhibition to celebrate the 10th anniversary of the opening of the Hong Kong Landmark Prince Store. Rare watch featuring the brand. The Panerai Landmark Prince Store is the brand’s first store opened in Asia in 2002 and the second Panerai store with a long history after Florence, Italy.

The exhibition opens to the atrium of The Landmark, Central, and is open for public viewing before October 9. The 48 unique watches presented in the exhibition are actually from the private collections of collectors. Thanks to their generosity and selfless sharing, visitors were able to have this valuable opportunity to appreciate the extraordinary collection of creative ideas in Hong Kong.

The exterior design is like a giant Luminor watch case. The central exhibition hall is surrounded by three semi-transparent walls. Upon entering, visitors immediately feel like being in a world full of Panerai’s historical heritage colors and unique Italian design. On the top, the iconic and simple Luminor dial is displayed, and the unique luminous effect of Super-LumiNova® is displayed on the hour markers.
48 sets of classic watches are displayed in an orderly manner in two sets of double-sided display cabinets, which are arranged in accordance with the clockwise axis to divide the exhibition hall into four areas. The outer edges of the eight showcases are also illuminated by the unique luminous effect of Super-LumiNova®. The four exhibition areas present the core values ​​derived from the brand’s long and deep history; the unique, rare and consistent characteristics of the product; the outstanding model given by the classic Italian design and innovative Swiss watchmaking skills and craftsmanship.

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A. Lange & Söhne Lange is a watch brand I like very much, and I appreciate that every watchmaking process and every watch are equipped with almost different movements, unlike other brands of the same level In the end, a small movement with a large case, like a child driving a car, is dangerous and unprofessional. High-end models are not sloppy from the face plate to the grinding of the case. The chamfering of the movement is definitely of high specifications. The top brand’s dial may be silver, gold, enamel, rare gems or natural mother-of-pearl, and equipped with K gold hands or time scales. Basically, the difference between the appearance of high-end and low-end watches is not only the brand , The design of the movement and the degree of meticulous work are absolutely different.

Simple watches are the least simple. Lange has a sterling silver faceplate, 18K gold hour and minute hands, and a high-temperature-fired blue-steel seconds hand. They are simple and elegant. In addition, Richard Lange is divided into five equal parts within six seconds, a total of six small cells, is a unique design in addition to the chronograph.
   Richard Lange originated in 1935 when the Lange watch factory supplied two observatory pocket watches to the Zeppelin shipyard for navigation and fuel calculation purposes. Observatory watches are also known as precision timepieces. They have been adjusted at least from five to eight azimuths. The accuracy of the travel time is even within one second within a day. In the early days, high accuracy was required as a marine clock. This Richard Lange large second hand watch looks ordinary, but it has assembled Lange’s high watchmaking standards, including a double balance spring and fine-tuned balance wheel. The advantages of the double-layer hairspring can make the balance of the isochronous swing better. There is more room for the contraction and expansion of the hairspring in winter and summer. At the same time, the force points on all sides are even, and the direction difference is lower. Of course, the accuracy of the travel time will be better. From the point of view of process technology, production is more difficult.

For the top watchmaking technology, the level of the movement is related to the value of the watch, and the delicate polishing has an absolute proportion.
   The weight fine adjustment balance is considered to be the most precise fine adjustment method. Richard Lange’s large second hand watch adopted this advanced fine adjustment mechanism when it was launched. This shows that the brand attaches importance to this model, and this L041.2 The gooseneck fine-tuning of the movement is used to adjust the size of the balance wheel. These are the techniques of the highest-level clocks. Richard Lange has a lot. In addition, there are hand-carved patterns on the balance wheel bridge. At present, the factory has six full-time engraving technicians. All the engravings are done by hand. The engraving methods of each technician are different. You can see from the engraving patterns. Whose works are of course unique? The hand carved carving of the balance wheel bridge of the Lange movement is convincing, which makes me even more in love with the watchmaking technology and art of A. Lange & Söhne.

Richard Lange pays attention to every detail, the gooseneck of L041.2 movement is used to adjust the size of the balance wheel, which is very precise.
   Simple models are the least simple. Richard Lange is equipped with a sterling silver faceplate, 18K gold hour and minute hands, and a high-temperature-fired blue-steel seconds hand. It is equipped with Roman font hour markers. The desire immediately possessed, especially divided into five equal parts in the second grid, has a total of six small grids, echoing the frequency of 21600 vibrations per hour. In addition to the chronograph with small divisions in the second division, only Richard Lange’s large seconds watch has this design, which shows its uniqueness and excellent functions.

The double-layer hairspring of the L041.2 movement can make the swing of the balance wheel more isochronous and the travel time more accurate.
   For the top watchmaking technology, the level of the movement is related to the value of the watch, and the delicate polishing has an absolute proportion. It is not difficult to make a movement now, but it is not easy to make a distinctive movement. A good watch end depends on the level of the movement, whether it is a home or special movement? To the features, functions and polishing decoration are all critical points, but when the conditions are the same, the delicate polishing will be the key to victory, because the delicate polishing of the movement will make people feel that it exists. value. Lange’s watchmaking technology is higher than other first-line brands. Up to now, Lange has made 59 movements for this purpose, each of which has been completed in accordance with the highest specifications. If you are playing with movement technology, Lange watches Don’t miss it, because even the simplest style is never sloppy. Details create quality, and quality creates value. Lange has such characteristics and is well worth having.

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Last year was the 75th anniversary of IWC’s most iconic Portuguese series. At the SIHH Watch Fair, it released a number of new Portuguese series. Compared to those limited-edition watches that combine top technology, the new watches released by IWC are more practical and suitable for mass consumers. Today’s Watch House will give you a detailed explanation of three new Portuguese watches, allowing you to appreciate their extreme charm in more detail.
IWC Portugal Series IW503502 Watch

Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 44.2 mm
Reference price: 142,800 yuan
Watch details: iwc / 37818 /
Watch review: IWC’s first Portuguese series calendar watch, equipped with its newly developed movement. This watch makes up for the absence of IWC’s annual calendar. There are three watches in red gold and stainless steel. This model is equipped with a stainless steel case with a diameter of 44.2 millimeters and a night blue dial. Three independent semi-circular windows display the month, date, and week. The switching mechanism has automatically taken into account the different days of each month. Equipped with a new 52850 self-winding movement, no-adjustment Glucydur® * balance wheel, fine-adjustment screws and Breguet balance springs on the wheel rim, and 18K gold badge on the rotor. The movement is equipped with two barrels to provide more torque to drive three display discs. In addition, after winding, the dual barrel can provide enough energy for the watch’s power reserve for up to seven days. The simple and neat dial design of this watch is elegant and beautiful, suitable for wearing on any occasion, equipped with a new movement, the ultra-high cost performance of the annual calendar, it is worth buying.
IWC Portugal Series IW503401 Watch

Movement type: automatic machinery
Case material: 18K white gold
Strap Material: Crocodile Leather
Case diameter: 44.2 mm
Reference price: 286,800
Watch details: iwc / 37866 /
Watch review: IWC watch with dual moon phases display in the northern and southern hemispheres, equipped with its newly developed 52615 automatic winding movement, using a new dual barrel, new ceramic elements and blue steel screws, providing 7 Days of power reserve. The 18K red gold or white gold case with a diameter of 44.2 mm, and the perpetual calendar with dual moon phases display mirror-symmetrical display of the changes in the phases of the moon phases in the northern and southern hemispheres. For the first time, the Portuguese series of classic rail-type minute circles was introduced. The entire moon phase display is designed as a starry night sky, and the moon and stars are suspended in an endless sky. Dial at 3 o’clock for 7 days power reserve and date display; 6 o’clock for month display; 9 o’clock for week and small seconds dial, small second hand with stop device; 12 o’clock for north and south hemisphere moon phase display, four small The dial is symmetrical and neat. A four-digit year display is set between 7 and 8 o’clock. The whole is neat and easy to read, beautiful and generous.
IWC Portugal Series IW510206 Watch

Movement type: automatic machinery
Case material: 18K rose gold
Strap Material: Crocodile Leather
Case diameter: 43 mm
Reference price: 132,800
Watch details: iwc / 37824 /
Watch Reviews: In order to commemorate the 75th anniversary of the establishment of the Portuguese series, IWC has specially launched the Portuguese series manual winding eight-day power reserve watch. It is almost identical in appearance to the founding watch of the Portuguese series, continuing the traditional and memorable way of manually winding it once a week. Equipped with two models of 18K red gold case and stainless steel case with a diameter of 43 mm, the design of the small three-pointer, the willow-shaped red gold hour and minute hands. At 6 o’clock, there is a small seconds dial and a date display window. The overall collocation is simple and clear at a glance. Equipped with IWC-manufactured 59215 manual-winding movement with a diameter of 37.8 mm, the Breguet hairspring is bent and formed using traditional watchmaking technology to ensure the watch’s high operating accuracy. Provides a power reserve of up to eight days, with a power reserve slot display on the back. The rose gold model is limited to 175 pieces and the stainless steel version is limited to 750 pieces. It is worth collecting.
Summary: The new self-produced movements in the new Portuguese series of watches are better and more refined in terms of function, appearance and polished decoration, and the models also make a better fit for homemade movements. design. Personally, I think the Portuguese calendar watch, as a mass consumer group, is a very competitive and practical business watch. I believe it will have a good market performance.

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The 45mm case is made of stainless steel, and the dark blue dial is classic and sporty. It is delicate and dazzling like the sea. This is an irreplaceable aesthetic enjoyment: since I saw Blancpain The Fifty Fathom Flyback Chronograph 5066F-1140-52B watch completely conquered me, not only from my respect for Blancpain’s superb watchmaking craftsmanship, but also from my infinite yearning for swimming in the ocean. Next, I will show you and my 50-year-old beautiful day, every minute and every second is worth recording and cherishing. (All pictures are taken by the editor of Watch House. All pictures in this article may not be used without permission.)

  In the eyes of a woman, the romance of a good man is to pick you up and down from work, but in the eyes of a man, the most romantic thing is to have a ‘little lover’ every day to spend every minute and every second. In the early morning, a ray of direct sunlight hit my room and opened my hazy eyes, and Iwaki and I were about to start a day of ‘fighting’.

  Before going to work, organize your clothes, take care of every detail on your body, and be a delicate man. In my eyes, a watch is a sign of a man’s maturity. Slowly, fifty years old has become an indispensable necessity in my life. The appropriate matching of clothes and watches, with the change of time and mentality, the demand for watches also gradually changes, this is always the field that men need to learn.

  Fifty uncles in life are my ‘little lover’, and fifty uncles in work are my ‘partners’. Before I start work every day, I will naturally do my work arrangements and processes well, and make the most effective time. use.

  After a busy morning, noon time is especially comfortable. Sitting outdoors and enjoying a cup of strong American coffee, watching the traffic on the street, at this moment accepting the grace of the sun, the faint fragrance lingers in the air .

  The 66BF8 self-winding movement of the Blancpain Fifty Fathoms 5066F-1140-52B watch is equipped with 30-minute and 12-hour chronograph dials at 3 and 9 o’clock, and the small seconds display is at 6 o’clock. A round of human faces lay on it, full of interest. When you are free, you can play around.

  The afternoon time is used to meet customers. Blancpain Fifty Fathoms can always add a mature self-confidence and stability to me. Occasionally, when I meet men’s customers, it often becomes a small episode in our chat. Strong temptation.

  On formal occasions, the Blancpain Fifty Fathoms watch does not look exaggerated, but also highlights the masculinity. The dark blue dial and strap are very versatile. It is a habit in my life to lift my wrist naturally to watch the time.

 Beloved of a watch not only use it, but also know how to maintain it. A full day is coming to an end, and I will gently remove it at night. After a simple wipe, I still put it on the bedside and let it share this quiet night with me.

  The sapphire crystal makes the luminous scale brighter and brighter. A touch of light in the dark is not only for the sake of beauty, but also to accurately remind you of the time of water out in the murky water to ensure the safety of life.

Summary: The Blancpain Fifty Flyback Chronograph has dual functions of practicability and playability. In practice, it can meet the wearer’s precise requirements for time. In play, the perfect combination of flyback chronograph and moon phase profit and loss can Bringing endless fun to discover your watch. Such a watch deserves to be owned by a man and eager to be controlled by a woman. (Picture / text watch home Li Shuai)

For more watch details, please click: blancpain / 2044 /

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Actress Bérénice Marlohe has joined the Omega Omega brand celebrity ambassador family and attended the opening ceremony of the brand’s new boutique in Venice last week.

The half-French and half-Cambodian actor plays the role of Séverine in the latest episode of the James Bond movie ‘Skyfall’, which will be released in November. This will mark her debut in an English film role other than her native French language.
Regarding her role as Séverine, Bérénice said that the writer and director described it as charming and mysterious. ‘For me,’ she said, ‘it’s important to keep it mysterious, because the character I want to create is not the same stereotype, she is not a person who can be easily seen through,’ she added, ‘Daniel Craig Craig adds something special to James Bond-his tenacity and fragility, and he doesn’t always know exactly what he wants to do. I want to do the same thing with my Séverine-on the screen she It’s not just Bond’s protection. ‘
This role in ‘Skyfall’ also marks the first time that Bérénice Marlohe challenged English lines in the film. Asked about this challenge, she said: ‘I like to speak English and it gives me freedom. When we perform in our mother tongue, we sometimes get stuck. This time I am not performing in my own mother tongue. I can avoid these . On the other hand, of course, if you don’t come up with certain words, they have no real meaning to you, so it can be tricky. But I really like to perform in languages ​​other than French. ‘
Speaking of starring in such a high-profile movie that could change her life, the actress commented, ‘The important thing is that I didn’t star in this movie suddenly. This is no accident. This is a long journey, It’s been my relentless pursuit of art for many years. Therefore, I have to adopt a very formal and peaceful way, which is very strange, but it is true, even people who have known me before will feel a little bit when watching me different.’

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