Recently, a private collection of BVLGARI Bvlgari enamel and diamond rare watch created in 1965 appeared mysteriously at the Christie’s auction in London. It was a blockbuster in the auction and was finally sold at three times the valuation. Set a new record for the world auction price of BVLGARI snake-shaped watches.
This BVLGARI collector’s treasure was valued at pre-auction auctions of between $ 300,780 and $ 417,750, and the actual transaction price exceeded $ 1 million. After several rounds of auctions, it finally sold at a high price of $ 1,107,038.
LVMH Group’s brand BVLGARI Bulgari is rooted in Rome. In 2014, it was the 130th anniversary of the brand. The great success of this Christie’s auction highlights the enduring investment value of BVLGARI jewelry for more than a century.
Since the introduction of the first Serpenti watch in the 1940s, the Serpenti collection has become the iconic representative of BVLGARI’s extraordinary creativity. With the change of the times, BVLGARI Bulgari constantly re-interprets Serpenti’s personality style, perfectly integrating its glamour essence with fashion trends. The Serpenti series has also become an eternal classic because of the love of celebrities from all walks of life, and has further established its iconic status as a symbol of the BVLGARI brand.
Serpenti jewelry has always been a messenger showing BVLGARI’s classic heritage and extreme charm. In ancient civilization, Cleopatra the Cleopatra was the king most closely related to the snake totem. Because of his relationship with Caesar the Great and Mark Anthony, the fate of the goddess of the world is tightly intertwined with the ancient Roman Empire. In 46 BC, Cleopatra came to the Roman Empire for the first time. The serpentine gold bracelet wrapped around her arm showed her mystery and sensuality. The cheering crowd all fell over for her peerless beauty.
Nearly two thousand years later, in the 1960s, Elizabeth Taylor commissioned her beloved jeweler, BVLGARI Bulgari, located at 10 Condotti Avenue in Rome, to create a Serpenti serpentine bracelet for her. She wore this bracelet as a queen of the Nile in the movie ‘Cleopatra’, showing the peerless beauty that upsides all beings.