In October 2012, Italian luxury watch maker Panerai carefully planned to hold an exclusive watch collection exhibition to celebrate the 10th anniversary of the opening of the Hong Kong Landmark Prince Store. Rare watch featuring the brand. The Panerai Landmark Prince Store is the brand’s first store opened in Asia in 2002 and the second Panerai store with a long history after Florence, Italy.
The exhibition opens to the atrium of The Landmark, Central, and is open for public viewing before October 9. The 48 unique watches presented in the exhibition are actually from the private collections of collectors. Thanks to their generosity and selfless sharing, visitors were able to have this valuable opportunity to appreciate the extraordinary collection of creative ideas in Hong Kong.
The exterior design is like a giant Luminor watch case. The central exhibition hall is surrounded by three semi-transparent walls. Upon entering, visitors immediately feel like being in a world full of Panerai’s historical heritage colors and unique Italian design. On the top, the iconic and simple Luminor dial is displayed, and the unique luminous effect of Super-LumiNova® is displayed on the hour markers.
48 sets of classic watches are displayed in an orderly manner in two sets of double-sided display cabinets, which are arranged in accordance with the clockwise axis to divide the exhibition hall into four areas. The outer edges of the eight showcases are also illuminated by the unique luminous effect of Super-LumiNova®. The four exhibition areas present the core values derived from the brand’s long and deep history; the unique, rare and consistent characteristics of the product; the outstanding model given by the classic Italian design and innovative Swiss watchmaking skills and craftsmanship.